4 questions to create killer content that sells

Updated: Apr 24


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Blogs and content must be created with the recipient in mind.


To create an entire content-driven campaign that generates brand awareness and will help you open up a new revenue stream – ask these 4 essential questions.


Sit down for a recorded person-to-person interview with your director, if you are the director, grab a blank sheet of paper and ask yourself these questions, don’t forget to fire up your phone to record yourself, as well. (Treat recommends the recording and transcription app Otter)


SET THE SCENE


Question 1: What is the number one challenge facing our industry in the next 12 months? Why is that?

Find out why this question works.


MACRO QUESTION


Question 2: Give me 3 reasons why this is a challenge facing our industry or our sector.

Find out why this question works.


MESO QUESTION


Question 3: Tell me why this issue matters to our business.

Find out why this question works.


MICRO QUESTION


Question 4: Tell me why this matter to you, personally.

Find out why this question works.


For a worked example of these 4 questions, check out the content and activation strategy here. We hope you enjoy the series!


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