Running a business is no small task, and with the cost of living crisis biting, your marketing strategy must deliver a good return on your investment. Marketing is essential to the success of any business, large or small. The good news is that there are plenty of low-cost marketing strategies that can help you get the word out about your business without breaking the bank. Here's our top recession-busting strategies to get you started.
Social Media Marketing
Social media is one of the most cost-effective ways to market your business. Setting up social media accounts on platforms like Facebook, LinkedIn, and Instagram is completely free, and posting regular updates only requires a small amount of time each day. It's an excellent way to connect with your target audience and deepen your relationships with potential and current customers.
Email Marketing
Another proven way to reach your target audience without spending a load of money is through email marketing. You can start building an email list for your business relatively easily by including an opt-in form on your website or blog. Once you've got a list of subscribers, you can reach out to them on a regular basis with updates about your products or services, exclusive offers, and other relevant information. To make sure you keep your subscribers engaged, we recommend sending a newsletter once per week, or once per month depending on your business - with the occasional "flash" sale or special offer.
Content Marketing
A third cost-effective marketing strategy that all businesses should be using is content marketing. Creating high-quality content (such as blog posts, infographics, eBooks, etc.) provides value for your audience and helps position you as an expert in your industry.
Bonus: Once you've created this content, it's yours to use repeatedly at no additional cost.
Repurposing your content in new ways (such as turning a blog post into an infographic or an eBook into a series of blog posts) is a good method to get more mileage out of your existing content without having to start from scratch each time.
Marketing is an investment
There are plenty of cost-effective marketing strategies that businesses can use to reach their target audiences without breaking the bank. So don't wait—start incorporating some (or all!) of these strategies into your marketing to stay afloat during the cost of living crisis.
Interested to learn more?
We offer low-cost marketing packages to help your brand stay visible, and attract new customers. Ring 07513 472371 and ask us about our SEO and Google Ads package that delivers a one-two punch on search AND social.