When it comes to promoting your business, and "being seen", search engine optimisation (SEO) is one of the most powerful and effective tools you can leverage. SEO works by optimising your website’s visibility on Google, increasing your chances of being seen and clicked on by potential customers. Here's why search marketing is so effective at driving traffic to your website.
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Google Dominance
The first reason SEO works so well is because of Google’s dominance in the search engine market. Despite competition from other search engines such as Yahoo, Bing, and DuckDuckGo, Google controls the majority of the market share. What this means for businesses is that all potential customers have access to their website through Google—allowing them to maximize their reach and market potential - it's simply where the people are!
Capturing Intent
Another key factor in why search marketing works so effectively is because it captures intent. Unlike social media advertising which shows ads or posts to a certain demographic regardless of interest level, SEO provides an avenue for users who are actively searching for something specific—namely a product or service—to find what they need quickly and easily. By providing keywords and phrases that match up with what people are looking for, businesses can ensure that potential customers will see them right away without needing to scroll through unrelated content first.
An investment in your business
The third reason SEO is a worthwhile investment for your business is that when you use the same budget to pay Google Ads, all of that money goes towards making them richer. However, if you choose to invest in your own company and website, it adds more value and potential for growth. Your business investment is not leaving you and going somewhere else. It’s invested in the company and in your marketing assets in real terms, so it adds to the value of your company. If your company can stand alone as a page 1 ranking without any help from Google, isn’t that worth it? Search marketing helps you attract and secure business for years to come.
SEO is an incredibly powerful tool when it comes to making sure your business has a strong online presence. Its effectiveness lies in its ability to optimise visibility on Google—by using various ranking factors such as keyword analysis, backlink building, and content creation. By leveraging these aspects of search marketing correctly, you can make sure that potential customers will see your website at the top of their searches—giving you the best chance possible at succeeding in today’s competitive marketplace.
Interested to learn more?
If you are interested in improving your position on Google, get in touch! We specialise in effective, strategic copywriting that will land your website at the very top of search. Use our handy diary below and get yourself booked in for a consultation.