Publishing and promoting for maximum impact

Updated: Apr 24

Here's an activation strategy that will assert your authority and leave competitors wondering what the hell happened


Social media agency, Content creation guide, Event management company, Marketing communications agency, Marketing for professional services, webinar, blog creation, content creation, torbay, marketing agency, social media promotion, B2B, product launch, service launch, authenticity, brand awareness, content marketing, CX, building credibility and trust, lasting impact, ultimate guide, torquay marketing agency

You have all your content pieces ready to go. Here's the order of publication to maximise the impact of your campaign. The way to do this during "Covid times" is with an online webinar. Events support your position, and give you a platform to launch new products and services.


First, publish and promote your pillar page


Go big with social media advertising to push customers to your pillar page -- THIS IS GOING TO BE THE SECRET TO YOUR SEO. CTA to the webinar.


Second, publish and promote your micro content


Your directors thought leadership piece should be published on LinkedIn and also as an article on your website. CTA to the webinar.


Third, publish and promote your three supporting blogs

Drip, drip, drip onto social media over the course of 10 days or so. CTA to the webinar.


Top tips to cover all your bases:

Support from the home page, social media. CTA to an event

PR mailing for commentary / editorial piece

Add the event to email signatures at your organsiation, directing to the "register your interest" landing page

Announce your event hashtag early, for example #climatechangesummit


Are you ready for your webinar event? Let's leverage attendance with some handy tips here.


We hope you are enjoying this series on content creation. Download the playbook, "Content Creation 2021: How to take an idea to market (and sell it) available here.


Social media agency, Content creation guide, Event management company, Marketing communications agency, Marketing for professional services, webinar, blog creation, content creation, torbay, marketing agency, social media promotion, B2B, product launch, service launch, authenticity, brand awareness, content marketing, CX, building credibility and trust, lasting impact, ultimate guide, torquay marketing agency

5 views0 comments

Recent Posts

See All
  • Twitter
  • Black Instagram Icon

©2018-2021 by Treat Marketing Ltd. 

Beacon Quay, Torquay, TQ1 1RN Devon, England, United Kingdom