Updated: Apr 24
Here's an activation strategy that will assert your authority and leave competitors wondering what the hell happened
You have all your content pieces ready to go. Here's the order of publication to maximise the impact of your campaign. The way to do this during "Covid times" is with an online webinar. Events support your position, and give you a platform to launch new products and services.
First, publish and promote your pillar page
Go big with social media advertising to push customers to your pillar page -- THIS IS GOING TO BE THE SECRET TO YOUR SEO. CTA to the webinar.
Second, publish and promote your micro content
Your directors thought leadership piece should be published on LinkedIn and also as an article on your website. CTA to the webinar.
Third, publish and promote your three supporting blogs
Drip, drip, drip onto social media over the course of 10 days or so. CTA to the webinar.
Top tips to cover all your bases:
Support from the home page, social media. CTA to an event
PR mailing for commentary / editorial piece
Add the event to email signatures at your organsiation, directing to the "register your interest" landing page
Announce your event hashtag early, for example #climatechangesummit
Are you ready for your webinar event? Let's leverage attendance with some handy tips here.