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How to optimise your social content calendar for the holidays

Social content for professional services firms need not be tricky when it comes to the holidays.


December is the perfect time to set out your main priorities for the coming year, and take time to mark your appreciation for your client’s custom.


First week in December


Everyone will be planning their movements and activities early in the month, so acknowledge the season with a notice of your operating hours and a wintry scene.

Second week in December


Publish content around your strategic direction for the coming year. When you are horizon scanning, what are your big threats?

In the financial services sector, it might be the value of sterling or the market’s direction of travel due to Brexit uncertainty. In accountancy, there could be changes to tax coming up in April. In law, you may want to talk about different regulations likely to come into effect and their subsequent impact. Longer and more complex topics would benefit from a blog series published over the course of the week.


Third week in December


Before your clients disappear from social media for the season, it’s a great time to thank them for their custom this year and to wish them season greetings for December and the New Year.


Final week of December


This is the perfect time to recount your organisation’s successes of the year. How many telephone calls, new clients, projects completed? A year by the numbers in a snappy infographic is a great way to tout your organisations success and recognise your team’s achievements. Re-purpose the infographic for your internal year-end “Thank you” email to staff.


Treat Marketing in Torbay is available to help you with your December content calendar to make sure your brand, your clients, and your teams are supported at this busy time of year.

Get in touch with Lyn on 07513 472371 or stop in to our offices on Beacon Quay, Torquay.

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